By Signe Rosendal Rasmussen, sirr(at)life.ku.dk
Research on consumer and citizen roles focuses on developing new tools for marketing and development of porkbased products.
Under primary production, the diversity, flexibility and sustainability (environment, economy, societal demand) of farm level production systems are explored.
Quality control focuses on development and application of new and appropriate molecular control tools in pork production.
Chain management focuses on integrated quality management and logistic and su-stainable network optimization.
Product development focuses on innovative technologies for improved pork products, which match consumer demands with regard to quality, safety, nutrition, and convenience.
Knowledge synthesis aims at synthesising the existing knowledge on pork quality, pork safety and animal welfare into prediction models.
The topic "Industry" aims at facilitating cooperation with Small and Medium Enterprises (SMEs) on pilot research and demonstration activities.
Dissemination of Q-PorkChains activities is undertaken via development of E-learning resources, training activities and general PR. An Open Learning Platform (OLP) containing a wiki on pig and pork production.