Marketing and new product development tools for Small and medium sized Enterprises
Objective
One researcher team is working on a toolbox which is to support new product development and marketing management. This toolbox is tailored towards Small and Medium sized Enterprises (SMEs).
Background
Primarily it is essential to create an effective discovery process that can be used by Small and Medium sized Enterprises (SMEs). It should enable small companies to make use of innovative tools like creative techniques and idea generation tools without the expensive external actors such as business consultants or advertising agents.
All people have a creative potential. These tools should enable people to make best use of their creativity. New tools are needed that enable people to explore and exploit their creativity.
Expected Results
A new toolbox system is to be developed including:
- computer software for market share prediction
- new up-front product development techniques
Participants
The Q-PorkChains researcher team is managed by:
Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, University of Aarhus
Norwegian Food Research Institute Matforsk
Involved Industries in this Q-PorkChains team:
VION Food Group
Danish Crown